9 Branding Trends We Love for Glass Juice Bottles

Want your friends to know? Share it here!


Selling juice is your goal but the path to getting there requires creative, out-of-the-bottle thinking. A glass juice bottle is the perfect blank canvas for expressing your brand, your style, and even your personal vision. A juice bottle is not only your creative space to express yourself, it may also be your ticket to long-term consumer recognition and profitability. In today’s competitive juice marketplace, a bottle’s design is often what sets one brand apart from the rest.

From the label’s typography to the bottle shape itself, the following 9 marketing trends can help you increase sales and boost profits.

Trends in Labels

Textured Labels

Textured labels are adding a new dimension to glass juice bottles. When consumers pick up your beverage bottle, they can instantly feel the difference. Textured labels and three-dimensional printing of your logo can create a stunning look for your juice bottle while differentiating your bottles from the competition.

Illustrated Labels

Juice companies are creating brighter, more interesting labels using illustrations to tell a story. Colorful illustrations make an immediate visual impact on the consumer, drawing their eye to your product. Illustrations create a unique appearance for each bottle and help the consumer instantly recognize your juices.

Die Cut Labels

The use of die cut labels is a trend that’s here to stay. Die cutting offers plenty of options for creating unique labels. Labels can also be die cut into any shape, including that of your own logo or the fruit used in your juice, like an apple-shaped label.

Label Clarity

As labels are becoming more vibrant and simplistic, clear labels are a fast-rising trend for many juice producers. The clear labels allow the natural look of the product to shine through and become a focal point of the label’s aesthetic quality.

Trending Extras

A Personal Touch

More juice makers are adding a personal touch to their juice bottles. Handwritten fonts are an up and coming trend meant to personalize products. Lately, consumers are attracted to simplistic, natural products, which promote health and wellness. A personal-looking visual can help you showcase your products’ benefits. The personal touch is helping both big brands and smaller ones make a connection with their customers.

Matching Label and Closures

Juice products are best highlighted in clear, glass bottles to show off the product’s naturally bright colors and the product’s consistency. To garner more attention to a product’s natural look, bottlers are now matching their label colors to the shade of the juice, using vivid red labels and fonts for berry juices or deep blues for blueberry juices.

Tamper Evident Protection

Having a coordinated tamper-evident closure or label instantly conveys to the consumer your product is safe. Tamper-evident caps and closures can be color-matched to blend with your label and overall design concept. This simple addition to your juice bottle can sway a consumer’s decision to buy your juice over the other available options.

Bottle Shape Trends

Adult Beverage Leverage

While most juices are kid-friendly, the innovative juice combinations now appearing on store shelves are meant to appeal to adults. Using a non-traditional glass bottle shaped like a wine or spirits bottle can be an effective way to grab the attention of the adult consumer.

Minis

Mini juice bottles are trending. As more marketers concoct unusual juice creations, consumers want to try a product sample before committing to a larger purchase. Small juice bottles are perfect for encouraging product trial.

These trends are just the tip of the iceberg for taking your juice business to new heights. Whether you prefer a clean, wholesome look for your juice label – or a colorful, whimsical one – remember that you are creating a brand, an image you want to ingrain in the consumer’s mind. While your juice products must certainly satisfy consumers, it takes a well-designed, unique juice bottle presentation to build your brand and create brand loyalty.

Want your friends to know? Share it here!


Jonathan @ BottleStore on LinkedinJonathan @ BottleStore on TwitterJonathan @ BottleStore on Youtube
Jonathan @ BottleStore
Jonathan is the Online Marketing Manger of BottleStore and it's parent - The O.Berk Company. In addition to making BottleStore work and run smoothly, Jonathan also enjoy passing on packaging knowledge to help solve customer pain points. He is the chief architect of Packaging Crash Course - a packaging resource hub for rigid glass and plastic packaging site.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *