Round Vs Square: Choosing the Right Bottle Shape

Round Vs Square: Choosing the Right Bottle Shape


There is a great deal to consider when first designing your juice bottle. There are many glass and plastic juice bottle options available at BottleStore.com. Each bottle category is available in a variety of sizes and shapes – namely round or square.

Deciding on the right shape for your product is a big decision. You’ll need to consider your overall package design and marketing goals before choosing which shape is best suited for your line of juices.

Here are some tips to help you decide between a square bottle or a round bottle for your juices:

Square Bottles

  • Using a square juice bottle can help your product stand out in a sea of round juice bottles.
  • A square-shaped bottle can be used to help consumers instantly recognize your brand.
  • Square juice bottles can be more aesthetically pleasing on the shelf as they are easier to stack than their round counterparts.
  • They are easier to pack into boxes for shipping.
  • Square bottles take up less space in a refrigerator or cooler.
  • Hand-labeling bottles may be easier with a square bottle than with round bottles.

Round Bottles

  • Round juice bottles are the traditional option for many juice brands.
  • They are more comfortable to hold in the hand than square bottles.
  • Round bottles will make applying labels mechanically easier and more consistent than with square bottles.
  • If juices are being marketed primarily towards children, small round juice bottles may be easier to hold than square bottles.
  • Cup holders, such as those found in vehicles, on backpacks, and in baby strollers are typically molded to accommodate round bottles.

The decision to use a square or round bottle should take into account how the bottle will be used by your customers. For example, if your target customer is a fitness enthusiast, make sure the juice bottle is easy to carry and features a slender design for on-the-go use. When deciding whether to go with a square or round juice bottle, be sure to consider additional factors such as product labeling.

Our BottleStore.com team can help you choose the right shape and size for your juice bottles. We can also review our inventory of color caps and tamper evident closures best-suited for the bottle you ultimately choose.


Jonathan @ BottleStore
Jonathan @ BottleStore
Jonathan is the Online Marketing Manger of BottleStore and it's parent - The O.Berk Company. In addition to making BottleStore work and run smoothly, Jonathan also enjoy passing on packaging knowledge to help solve customer pain points. He is the chief architect of Packaging Crash Course - a packaging resource hub for rigid glass and plastic packaging site.


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